Google Adwords for Northern Ireland

Google Adwords is a search advertising scheme in which you create Ads and specify keywords to trigger them. When a user searches on Google the words he or she types is tested against your set of keywords and if a match is found Google displays your Ad.

When users click your Google Ads they go to your website and Google charges you for the click. The cost is usually a few pence per click but could be more depending on the amount bid by competing Ads and how well you have set up your Ads. You can control the amount you pay for each click and Google lets you know if you are not bidding enough.

You pay for people to visit your website. That sounds off-putting but you pay for only those who choose to visit because your Ad matches their desire for your product. In marketing speak they are called highly qualified leads. This targeting provides the most efficient use of a marketing budget.

Adwords can raise the profile of any website. It's not just about selling products online. Adwords gives instant results whereas search engine optimisation takes time to bed in. With Google Adwords you can be on page one of the Google search results pages.

In theory you can target Google Ads to particular locations such as towns and cities or even specify the number of miles from specified postcodes. You won't spend money on clicks from beyond your catchment. So much for the theory. It does not work very well and it is particularly bad in Northern Ireland. If you operate in Northern Ireland and your customer base is in Northern Ireland (and optionally the ROI too) for the most cost effective marketing you really do need specialist advice. The other option is to unwittingly pay too much for your advertising.

You choose your budget and judge the results. Your budget can be small and you can switch off at any time.

Google provides plenty of tips about setting up Adwords. Too much information. It can take time and money to get to the stage where you have mastered the technique of making Adwords profitable. Lots of people fail to reach that level of competency and give up. Yet, properly managed it is usually provides the most cost effective and controllable use of your marketing budget producing an excellent source of new business.

If you are already running a Google Adwords campaign as part of your marketing, tried it and gave up, or if you are still struggling, outsource the management of Adwords to someone who:

has been running successful campaigns for many years,

knows the pitfalls that generate money for Google but not for yourself,

is utterly independent and whose sole motivation is to become known for making money for the client,

has identified what the customer actually types into search engines and applied the results to web pages to improve the free organic search results for the website. Adwords and Search Engine Optimisation are complementary. Adwords provides data for improving SEO and SEO techniques are used to lower the costs of Adwords.

If you do not already have a Google Adwords campaign then you are probably being left behind. But if you want an honest opinion, ask Chris.

Beware of extravagant claims that you will get lots of traffic and make lots of sales. It is easy to herd the wrong people to your website. The wrong people are not interested in your product and immediately go elsewhere yet you still have to pay Google for all clicks. It is not the number of clicks that count but the quality of those clicks. A quality click is one that results in a sale.

Allow Chris to set up your account, remain on hand for help and let you get on with running it yourself.

Better still, allow Chris to manage your Adwords account for you.

Call Chris now on 07972 637 569 or email at the address below.