Search Engine Optimisation

Wish you were here near the top of the first page?

Search Engine Optimisation SEO is the set of tasks that help the search engines work out what you are about - so that people can find you.

www.your-site.com/a_page_on_your_site.htm - 29k - Cached - Similar pages

What's the point of your website if your customers can't find it?

  • There is no greater influence over the success of a website than its placing in the rankings of search engines.
  • The visibility of a website is the ease with which potential customers can find it amongst its competitors. Crucial for the success of a website and often key to the success of a business.
  • Search Engine Optimisation is the range of tasks and techniques which improve search engine ranking of the individual pages of your website when people use particular words in their searches. There are properties of a site as a whole which influence the search engine's view of whether your site is important and useful to the user. Attention to these things together encourage the search engine to place your site higher in the search results.
Search engine optimisation results
  • The graph shows how changes to some of the pages of a website improved the number of hits. In this case the website languished with a few hits per day until the pages were adjusted for better search terms. The significant thing here is these search terms were not those chosen by the client but were picked after analysing search data for the website. Lots of promoters will simply use the client's chosen search terms but good analysis produces the best results.
  • Google experiments and adjusts the factors which determine how high your website appears and there are signs that they are paying more attention to their measurements of the user's experience. If users don't think your website provides what they searched for Google measures that and reacts.
  • Look out for promoters who boast about achieving a high placement for a particular search term especially if the search engine isn't Google. The success of a website rarely depends on that single search term putting you in the number one slot and a broader approach with periodic analysis of progress produces better and longer lasting results.
  • Find out more about how your website is performing and how it can be improved. Call Chris now on 07972 637 569 or email at the address below.

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When they search to spend their money don't hide.

The Search Engine Optimisation service provided by Christopher Jones in Belfast, Northern Ireland