What does an SEO website audit contain?
I am Chris Jones, an utterly independent specialist who promotes websites for individuals and businesses.
The advice I will give you is specific to your
website since your website is unique. Your aspirations and the strength of your competition would influence the direction I would take and I
will tell you the most important changes that you and your web designer should make and where your future efforts should lie for the biggest
impact.
The range of changes and activities for improving your ranking is big and I would choose those which would have the
biggest improvement for you rather just fire search engine optimisation advice at you. It will also contain advice about how you can continue
to improve the importance of your website to Google on an ongoing basis.
The audit may or may not include keyword research.
Keyword research is a long-winded process that determines the words used by potential customers taking into account how much competition there already is for those words. Even when you think your keywords are obvious it is often worth assessing their comparative usefulness to avoid wasting time on terms that few customers use and terms where you don't stand a chance of ranking highly.
Whether keyword research is included is a question of agreeing a budget and fitting the highest impact advice into the time allocated for the work. Sometimes it is essential but at other times not.
The content of an SEO Audit.
Your audit report is likely to contain advice on:
- Your current search engine rankings on Google. This is often brief since that is only quantifying the problem. The solution should be much more interesting to you.
- The content of individual web pages. This helps you focus on the concept of good quality compelling web copy with marketing in mind. I won't write your copy but the audit could contain advice and examples.
- The structure and site navigation features which could improve your ranking. This has become more important recently with new updates to Google's search algorithm.
- The technical quality of your web pages to ensure search engines are able to read your web content.
- Placing keywords in the relevant places in parts of your webp age such as meta tags and image tags. This is fundamental and most SEO enthusiasts can tell you about this.
- The relative importance of various activities to promote your website and whether the effort justifies the result. Some things are simple and have a profound effect whilst others are frivolous and a waste of effort. Yet others are technically costly for your web designer to fix but at least you know where you stand.
- The value of inbound links and how you can manage your own link building campaign as and when the opportunity arises. This include advice on the challenge of creating genuine links based upon your business relationships rather than resort to artificial link building campaigns.
The more recent updates
to Google's search algorithm makes it place greater importance on the quality of a website in terms of way users behave. I call this a
website designed to be found.
Ask any question such as:
Hillsborough near Belfast, County Down, Northern Ireland. Mob 07972 637 569